Cortney Wiersma
Freelance Design
As a seasoned designer with over a decade of experience. Specializing in graphic design, exhibit design, 3D rendering, and UX/UI design, I leverage design as a powerful problem-solving tool.
Cortney Wiersma
Freelance Design
As a seasoned designer with over a decade of experience. Specializing in graphic design, exhibit design, 3D rendering, and UX/UI design, I leverage design as a powerful problem-solving tool.
To design and produce a comprehensive, visually appealing, and easy-to-navigate product catalog that effectively showcase products to customers, partners, and stakeholders across both digital and print formats.
The process was to update changes from the previous year with the suggestions given to us by the leadership team and the sales team. These suggestions focused on improving the overall layout, refining product information, and enhancing visual appeal to better support sales conversations and customer engagement. One of the key tasks was to effectively create a new cover for the catalog that aligned with the updated brand direction and reflected our current product focus. The cover needed to feel fresh and modern while still maintaining brand consistency, and it had to instantly communicate our value proposition.